GOLFING: Balance makes a better athlete no matter what the venue
GOLFING PRESS RELEASE. JULY 10, 2005
Balance makes a better athlete no matter what the venue
Press release. July 10, 2005
Aspen, Colorado, July 10th. 2005
Eric Ward, first lauded for improving skiers’ balance with his custom canted ski boot footbeds in 2000, is venturing into uncharted territory.
Ward’s latest innovation The Shim Balance System (SBS) was first created to open the advantages of ”balanced footing” to a mass market of skiers. Now the system that has already assisted thousands of people in improving their skiing performance is turning its attention toward greener pastures.
Ward’s Foot Foundation after much research has determined SBS can offer Golfers similar success in their sport. Foundation tests at some of Aspen’s most exclusive Golf Courses showed stunning results. Golfer’s fitted through SBS not only noted improvements in their performance but also remarked of less fatigue, ankle, knee and back pain as well. Several pros explained their improved posture left them feeling “more grounded, solid over the ball, and stable during the swing”.
SBS‘s premise is simple. The system evaluates a person’s stance and then allows a retailer to supply their clients with pre-angled rubber shims, which offer similar advantages to Ward’s custom footbeds at a fraction of the cost and time. Ward has found that by placing his shims underneath the insole of most sport shoes a platform is created which holds the foot in “dynamic neutral”. This position is ideal for any athlete who uses their feet.
How does this apply to a Golfer? Well, the Foot Foundation’s extensive research shows the balance created by “dynamic neutral” is just as important in golf as it is in skiing. Golf requires one crucial thing, getting the club face to strike the ball squarely. If you have ever watched a novice golfer you might notice they fall away from the ball or almost over just swinging a club. Now imagine how this affects the delicate relationship between the club face and ball. Herein lies the genius of the Foot Foundation’s Shim Balance System. SBS can give a golfer the chance to make this connection without having to struggle with his own naturally compromised balance by placing his feet in “dynamic neutral”.
One Golfer even noted he “could hit further and harder, beating his best scores” after being fitted. Still more telling was another’s comments “I did not have to think as much about what my body was doing. It just worked better.”
Ward believes he can improve people’s performance in many other sports, as well, “ its only a matter of time” he says. And if past performance is any indication this pioneer in “footing” will be sure to tackle each and every one.
The SBS System is currently being offered in more than 40 ski stores throughout the US, Canada and Australia.
For more info check www.footfoundation.com. Contact Eric Ward @ 970-544-4984 or at eric@footfoundation.com