Shim to Win - Press Release
>> PRESS >> SHIM TO WIN. JUNE 30, 2004
Shim to Win!
Simple, Easy to Fit Shim Balance System® Now Available at Selected Bootfitters
For Immediate Release. June 30, 2004
Aspen, CO – Speed. Agility. Power. Coordination. These are the hallmarks of great skiers, everywhere. Whether you’re an aspiring junior racer looking to move up the FIS ladder or a hard-core weekend warrior hammering down groomed corduroy, you need all of the performance you can get from your boots. Proper leg and foot alignment is as important in a top-of-the-line ski boot as it is in a Formula One Ferrari. Customized internal shims under your favorite footbed could boost your boot’s performance in a way that you never thought possible. The Foot Foundation’s exclusive Shim Balance System® is now available at specialty ski shops
Think footbeds on their own do the job? Try this simple test. Take off your shoes and stand on a hard floor, and try balancing on one foot. See how your foot starts to roll from side to side instantly. The Shim Balance System® is placed underneath your footbed to stabilize the effect of these minute balancing movements from within the boot.
The Foot Foundation founder Eric Ward likens the Shim Balance System® to fitting prescription eyewear. “This simple system is about you feeling that your balance is in focus, rather than me telling you that it is. As you go through the fitting process at one of our accredited shops, you’ll likely feel that one of our shims is perfect”.
Ward adds, “ski boot shells are manufactured from rigid material to maximize control, but we all know that our feet can still move within the boot and the liner. This is the first bootfitting system that looks inside the boots to see where biomechanical inefficiencies occur, especially around the ankle. Your lower legs and feet can be out of alignment and you might not realize it.”
Eric Ward is a staff trainer for the Ski and Snowboard School of Aspen. He’s been teaching skiing for 16 years, and is a PSIA (Professional Ski Instructors of America) certified Level III instructor, and is also a USSCA (United States Ski Coaches Association) Level Two coach. He’s been developing the patented Shim Balance System® for the past seven years.
See the difference that shims can make in your skiing – visit a specialty shop which features the Shim Balance System®. Visit www.footfoundation.com for a complete list.
To interview Eric Ward, or receive more information about The Foot Foundation, contact:
Eric Ward, Foot Foundation, (970) 948-6218; eric.ward@footfoundation.com
Steven Threndyle, Media Tent Productions, (250) 764-2143; sthrendy@shaw.ca